Based in Berlin and founded in 2021, someform Studio is led by German creative directors Matthias Winckelmann (b. 1983) and Helge Kiehl (b. 1985), operating at the intersection of computational design and digital art. Through a systematic approach, the studio uses generative design software, simulated photography, and dynamic animation for clients including Nike, Samsung, and Google DeepMind. Winckelmann’s previous role as Head of 3D at ManvsMachine in London underscores the studio’s leadership within the field.

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